Vijay Viswanathan

27 papers and 657 indexed citations i.

Vijay Viswanathan has authored 27 papers that have received a total of 657 indexed citations. This includes 13 papers in Sociology and Political Science, 10 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Vijay Viswanathan is often cited by papers focused on Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States, The Netherlands and United Kingdom. Vijay Viswanathan's co-authors include Ewa Masłowska, Kalyan Raman, Martin P. Block, Edward C. Malthouse and Bobby J. Calder and has published in prestigious journals such as Journal of the Academy of Marketing Science, Frontiers in Psychology and Industrial Marketing Management.